Story Behind the Logo
A slanted ‘S’ curve is an apt representation of a typical Business Life Cycle; comprising Inception-Investment- Growth-Stagnation – triggering another cycle of seeding and growth at key turning points.
For any business Turning Points have to be designed and implemented, as they are NOT created by Luck. It is the essence of this very metamorphosis, this transition that is captured in the BT&BT logo.
The curved upward pointing arrow between two ‘S’ symbols which actually represent a Better Today and a Better Tomorrow respectively, signifies the bridge, the TURNING POINT towards the next cycle Economies.